by Mary G. Anderson, Life Management Consulting Group
If you are a solopreneur legal professional, marketing is constantly ‘on your mind‘. Many times that is the only place the activity exists, as you worry, doubt and fear about your future customer stream of ideal clients finding you and hiring you! Quit worrying about future revenue. It is time to decide how you will brand yourself and your practice. The “Brand/Firm Marketing Wheel” above gives you an idea of some of the methods you can employ today to spread the word about your expertise and skills as an attorney.
From connecting your website (basically a brochure) to a more intimate conversation (social media) to taking your ezine (educating your clients while sharing your unique expertise) to providing blog posts (to not only educate but get feedback from your clients– a true conversation) to connecting with individuals and groups to speak and ultimately to provide recordings (podcasts/teleseminars/etc.) that would be an excellent ‘give away’ to your current and future clients in the form of an audio or video CD.
Choose the methods that appeal to you and make up a calendar of daily, weekly and monthly activities that will keep you and your ‘brand’ ever present. Remember it’s a marathon not a sprint. Good luck!
Quote To Ponder
“The best leaders operate in four dimensions:
vision, reality, ethics, and courage.”
~Peter Koestenbaum
About the Author:
Mary G. Anderson, is the Program Director at Advanced Legal Training Institute. She also provides client service programs through her company, Life Management Consulting Group. Many estate-planning attorneys have clients that are in need of guidance and support as they manage their elder years. Mary offers 1-on-1 coaching support for families that are facing some of the challenging aspects of end-of-life/eldercare such as choosing/evaluating a nursing home/assisted living center, professional organizing of important papers and documents, estate settlement and support with funeral planning, grief and loss. These consulting services assist clients who are either in 1) the midst of handling a death of a loved one and executing their estate and/or ) a client who has decided to get organized and plan ahead by completing their will, organizing their important papers, completing a checklist of final wishes and creating a legacy will. Mary is the author of “My Estate Management Guide”, “Pet Protection Legal Care Plan: Financial and Legal Planning to Protect Your Companion Pet” and a Certified Mediator & Estate Settlement Agent.
